www.parentteenmatters.org Parents: What you say & do mattersParentTeen Matters is funded by the American Legion Child Welfare Foundation in partnership with SADD.SADD (Students Against Destructive Decisions) is a co-curricular club at Shore Regional High School which aims to provide students with the best prevention and intervention tools possible to deal with the issues of underage drinking, other drug use, impaired driving and other destructive decisions and aims to inform, educate, support and empower young people to make positive decisions in their lives. Feel free to explore www.sadd.org for more information.Mindless Driving. Keep It Out Of Cars™
CAR CRASHES ARE THE NUMBER ONE CAUSE OF DEATH AMONG TEENAGE
DCH Auto Group is working to change that..
Mindless Driving. Keep It Out of Cars®. It’s a DCH exclusive, long term, teen-focused, driving-safety community outreach program and marketing campaign. And “It” is Mindless Driving: knowing the right way to drive, but still driving the wrong way. This means driving distracted, driving recklessly, and driving under the influence.
The spokespeople designed specifically for our campaign are cartoon charters we call“Mind” and “Les” – a metaphor. Teens know what they’re supposed to do behind the wheel of a car, but sometimes they do things that go against common sense and everything they’ve learned about driving safely. Your head tells you to do one thing, but instead you do the opposite and drive mindlessly. Hence the metaphor.
The cornerstone of our program is our affiliation with SADD – Students Against Destructive Decisions. DCH Auto Group is the exclusive automotive dealer sponsor of SADD in all of New Jersey, southern New York state, Fairfield, Connecticut and southern California from Santa Barbara to San Diego.
In addition to our sponsorship of SADD, DCH has agreed to help launch new SADD chapters in local area schools. Our goal is to help these schools develop successful, sustainable chapters, and to raise awareness about important behavioral decisions when behind the wheel of a car. Through this agreement, DCH will provide both financial support and support from its employees.
The goal for the 2008/2009 school year is for DCH Auto Group to establish at least one new SADD chapter at a middle or high school in proximity to each DCH dealership. To achieve this goal, each DCH dealership will be working to identify one school in their area and offer both financial support and the support of the DCH team to help establish their SADD chapter.
Schools can always opt to establish a SADD chapter without formal corporate help or sponsorship. SADD simply requires that the school register their chapter with the SADD national office. Registration provides access to the SADD network but the chapter’s progress is self-guided. Our program is different. Our goal is to give schools the necessary tools likely to establish successful and sustainable chapters.
If your school doesn’t have a SADD chapter, contact your local DCH dealership for help in starting one. And if your school already has a SADD chapter contact your local DCH dealership to find out how you can benefit from this program too! And don’t forget to stop by any of the DCH Auto Group locations to get more information about Mindless Driving. Keep It Out of Cars® and SADD.
DCH Auto Group is a proud Sponsor of SADD(students against destructive decisions)